Hey There! Do you know what Digital Marketing is? Some of you must have heard about digital marketing in 2020 especially in this LockDown time and many of you must have regretted that why they haven’t taken their business online…Right! It has become very crucial to opt for digital marketing in 2021 for your business.
Digital marketing is nothing but a smarter way of marketing, in business, we know that competition is very high. All the time new thing comes and the new product gets launched in order to meet the competition and keep your business growing it is very crucial to always keep yourself updated.
When I say updated it is not traditionally but digitally. Have you noticed that people are more online now and most of them are preferring to buy things online?
Similar businesses like yours have already taken things online. What about You?
Why because people love their convenience if they are getting the thing by sitting at their home or office only, why would they waste their time, their efforts and fuel to visit you? I know now you must be like I have a great quality product and reasonable than online etc but most importantly Do they know that what you are having….???? No…in order to do that you have to reach them where they are, and that’s where you need digital marketing in 2020.
Let’s understand why you should choose Digital Marketing in 2021!
Do you know as per a survey an average person spends 180 to 200 minutes a day on the internet’s various platforms! The traditional method of marketing is getting tougher, costly and non-trackable day by day.
Ready Audience- There are various social media and interactive sites on the Internet and every platform has its unique visitors and content to deliver. All you need to do is identify the perfect platform where your audience is and deliver valuable content. Example- If you have Sports Bike related product then your audience is Youngsters and that will be available at Instagram, TikTok, Snapchat and then Facebook.
Brand Building- Internet marketing has a rule of sales that people do not buy from a stranger. As per a survey, more than 70% of people buy a product from the brand they follow on social media. Digital Marketing does not only help you build your brand but also to build credibility and gain trust in people.
ROI- In traditional Marketing, it is very tough to calculate the things and track how that campaign helped you to increase sales. Example- Newspaper Advertisement is the perfect example of non-tracking traditional marketing. Digital Marketing allows you to track the analytics of how many people have seen your marketing, how many clicks and how many purchases/lead got generated.
Global Reach- Internet marketing is a procedure through which you not only reach out to the entire country but all around the world. Google Search Engine (Website), Various Social Media platforms like Facebook, Instagram, etc help you each worldwide through the organic method and if you need a boost fast then they allow you to reach via paid methods.
Now you must be having a question how to do above mentioned things and how to perform that…The solution is either you learn it by doing various courses and the second which is most recommended get things done from a team of experts- Hire a Digital Marketing Agency.
How Digital Marketing Agency can help your business grow online and profitable?
Online Business Setup- While establishing a physical business you must have gone through the question that “is the business residence is owned by you?” in order to check your genuinity. A website is an identity or a property of yours where you set up business digitally with a Domain Address (most preferably with a keyword and business name). Digital Marketing Agency helps you build your site in a manner that users find it useful and easy to access if you have a store you can also set a website like Amazon and Flipkart.
Online presence digital marketers build your presence by identifying where your audience is available and build a social handle with your brand name that if anyone searches for you only you get visible on Google’s first page.
Content Marketing- Content is the king on the Internet. It can be A Blog, Article, Image, Video, Infographic, Memes, etc. Digital Marketing Agency’s creative team, content writer, graphic designers help you identify which content type is more effective for your business, they design an attractive content plan calendar wise and deliver on the platform where your audience is.
Help local business-
Many of you must be having doubt that I do not want to grow my business globally then why should I hire a digital marketing agency? The answer is, Yes you should because the marketer knows how to improve your brand locally. They get your business listed on Google Map and search and also optimize it in a manner that when someone nearby your business area or from your city search related to your product or the keyword you rank at the top which helps you increase footprints and increase in sales.
Organic reach marketing SEO- just having a website is not enough, it should be visible on search engines when someone searches for your related product/services. You should be rank when someone searches for your related product or keyboard it is essential that it should rank on the top page that’s where Digital Marketing Agency helps you rank by performing certain SEO techniques and optimize your website in a manner that when someone searches for a keyword or related product to yours you will rank at the first page of Google.
Paid marketing- while watching YouTube, searching on Google, and also while playing a game you must have seen that an advertisement gets popup on your screen. Those Ads are known as paid ads, you see those Ads only because you have searched some related things or searching for the same. A Digital Marketing Agency plan your ad campaign in a manner that it should reach only to the interested or the targeted audience and optimize it in a way that you should get a great return on investment through that paid ad campaign.
PR- Internet is the fastest source to build a brand and also to destroy a brand image. When there is competition there are possibilities that competitors may try to destroy your brand, people are taking internet things very seriously because many companies hire agencies to have a watch and build good relations over the internet.
Bonus Tips- Digital Marketing in 2021.
1)People visit the various Internet platform, social media for entertainment and to find the solution or influence, a major mistake many businesses are doing are they directly demanding action of buying, selling which will never work in 2020. You need to build an Omni Channel or an Integrated marketing strategy through which you only throw content and that helps you redirect traffic and achieve your objectives.
2) Have a Blog Page to increase your visibility and ranking on keywords.
Example- You must have seen an Advertisement which says get a free course register now. By registering they get your email and personal details, you get a free course through which trust gets build between you and the company. In some time they offer a paid course and you buy this is how it works.
There are many ways a Digital Marketing Agency can help you with, for Example- email marketing campaigns, SMS marketing, Audience Analytics which help you get data of audience likes- when they interacted, how they interacted by which browser, from which area, etc.
I hope this information will help you understand the importance of Digital Marketing in 2021.
Still, have doubts? If you need a Digital Marketing consultation book a free consultation with us- SprouteMedia Digital Marketing Agency.
You can also refer our Top Article- YouTube SEO Complete Guide!